First Problem: How To Display Options for Tees

I created a business page on LinkedIn for the nascent Pablo Cain Designs business. Here is the pertinent info from the first article I posted about running Pablo Cain as a business. 

It began with some introductory remarks about the plan to use LinkedIn as a sounding board related to getting a business off the ground, and then it continued:

Pablo Cain Designs specializes in black tees and tanks. I believe in sassy designs that get comments (and maybe an occasional eye-roll.) I have developed a document that contains Pablo Cain Designs' guiding visions and target customers. I'll share that with you later.

Right now, I want to get to the first real challenge I am facing: how to present all of our options on the website. I have at least named the options:

• Design - what the shirt says
• Style - basic crewneck, organic heavyweight, tank top, women's fitted shirt, etc
• Color - mostly black for now, but there are some wildcard color options
• Size - duh.

Right now, the same design has three listings: Unisex, Men's and Women's styles. Each listing has 3 to 9 style options. You click buttons to see the options. 

This seems to work okay with the Shopify platform I am using, but here is the rub: IT TAKES FOREVER TO SET UP A NEW DESIGN. I feel like I am making a ton of options that will never be used. 

So, I ask you: how many style options do you want when you buy a tee-shirt online?

--Pablo 7/21/2025

Right away, I got a comment from a Paul Mathias: I like to see lots of options for things I might buy online, as long as I don't get overwhelmed. The trick is in how it is presented.

And then I followed the obvious route of investigating other tee-shirt sites to find what THEY do. Interesting results: quite the mixed bag. Two sites only presented one style of shirt, but loads of colors. One other provided a semi-complicated way to select styles. I noticed that it did not offer too much in the way of describing the styles.

And then (!) someone purchased one of the "other" styles on my site, a reinforcement that what I am doing is working! 

So, for now, I will continue with the painstaking process of providing loads of style options for each shirt. Hey, my labor is free, right?

Click here to go to the Pablo Cain Designs LinkedIn Page.

Comments gladly accepted.